THE DIGITAL ANGEL SHOP
In the midst of first year post-grad, with a fragile job market and creative mind, I took my finances into my own hands creating The Digital Angel Shop. With a name inspired by my other venture and a love for creating things in Adobe Suite, I started a print-on-demand Etsy shop focused on fandoms, music, and films with some fun little comedic twists here and there. Within the first two months of launching the business it blew up online.
Etsy Stats
Within the first 3 months of launching this shop, I have made 50k+ in Revenue and over 2k+ orders. At the height of the shop’s popularity, I receieved 70-100 orders per day.
Socials
After launching on TikTok, I have accumulated approximately 1.2 Million views and 129.7k likes, with multiple videos going viral. My knowledge of trends and social media algorithms has allowed my business to succeed without an ad budget and allowed for some bestsellers to shine through on my shop.
PR + Influencer Marketing
On TikTok, there are curation/gift guiding accounts that do very well with views and market small businesses and their products. By working out deals with the owners of these accounts, I have been able to get my products featured, driving more traffic to my shop and more fans of my work.
Within the past couple of weeks, I have began to work with multiple TikTok fashion influencers to promote my products on their shop. I am so excited for the future of this business venture as it has allowed for me to be financial free in my first year post-grad, allow me to work from home and run itself independently, and while I explore my career options, create super awesome things for my customers!